Social media has brought forth the opportunity activists love – to be able to gather a wave of people into a given topic in a short amount of time. For those trying to defend themselves from rumors, lies or false allegations it can be a difficult thing to deal with. This has been the case for animal owners, farmers and others until the tactics began offensively rather than defensively.
Recently on Twitter word started about YellowTail, an Australian vegan endorsed wine, donating $100,000 to the Humane Society of the United States, a non-profit lobbying group that does not operate a single shelter. Indeed of the hundreds of dogs taken in raids last year most were left in the care of local humane societies – along with the bills. With over $130million in fundraising efforts that gets overlooked.
So what’s wrong with saving abused animals? Not a thing! Except HSUS gets the money for it and instead of DOING it uses it for legislation and more fundraising. They generated millions to care for Michael Vick’s dogs – dogs they did not have in possession and did not pay to care for. Indeed they recommended the dogs be killed.
So when Yellow Tail donated a hundred thousand dollars to the animal rights group that cost California billions in jobs and agriculture industry, a group that has used questionable methods in raids and even consumer reports show their use of funds is questionable – it raised eyebrows. After all Yellow Tail has recipes to serve steak with their wine. Beef raisers were outraged.
Undeterred and despite hundreds of posts on their facebook page, the company charged on. The wave has grown, with farmers and ag supporters taking note of news programs and creating a YellowFail page on facebook to show their opposition to companies donating to organizations set out against them.
One which – with announcement of vegan pet foods – doesn’t think American farmers are fit to feed dogs and cats much less people. This isn’t about being nice to puppies and it’s not about supporting poor treatment of animals. It’s about maintaining the right to farm – period.
Trent Loos mentioned on NTV Nebraska of the issue. “their agenda to remove milk, meat and eggs” from people’s diet.
HSUS president Wayne Pacelle echoed what many activists have said in a news broadcast: “those groups who support activities that are at odds with the care and welfare and wellbeing of animals.”
This is further dismissive in saying that all of those responding, from small dairies to beef ranchers to family farms, housewives and people with a dozen chickens in the back yard don’t care about animal welfare. It equates keeping cattle on the ranch with the veal crates the HSUS speaks against. It equates the keeping of chickens with cages without regard to other means of keeping animals. This seems to then point to it is elimination, not just welfare, that is sought. That is something there is no negotiation for and, as action in Ohio shows, the continued criticism and harassment of farmers and ranchers and animal owners has reached a breaking point.
It’s all or nothing – and farmers need your support to make sure they can continue. For those seeking to have your own place in the country it means you too. A dozen hens, some rabbit cages and a stall with pigs being raised for meat is “wrong” in the sights of the organization with $130million in tax free dollars per year to buy and lobby politicians to get their way. In their portrayal of “if you oppose us you’re a factory farmer” attitude means anyone who eats their own grass raised beef or home grown eggs is a factory farmer. It’s not how it’s grown…it’s that is was grown for people to eat.
Yellow Tail can apparently afford to alienate all but a small portion of Americans, although some places of business are already saying in support of farmers they won’t be ordering more of the wine.
Among the expressions:
Many agree with this cattle rancher.
Farmers of all sizes are needed to feed America and beyond.
YellowFAIL is a good name for that publicity campaign.